{"id":1465,"date":"2026-02-19T18:25:24","date_gmt":"2026-02-19T18:25:24","guid":{"rendered":"https:\/\/yolandasanmarcos.com\/?page_id=1465"},"modified":"2026-02-19T21:30:16","modified_gmt":"2026-02-19T21:30:16","slug":"esteril","status":"publish","type":"page","link":"https:\/\/yolandasanmarcos.com\/en\/esteril\/","title":{"rendered":"Est\u00e8ril"},"content":{"rendered":"
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EST\u00c8RIL (Sterile)<\/strong><\/h2>\n\n\n\n

Site-specific installation | 2024<\/strong>
3rd ART Prize Ordino Jardins d'Art 2023<\/strong><\/p>\n\n\n\n

\"EST\u00c8RIL\" presents a speculative vision of the year 2050 where biotechnology has completely monetized nature. Through BioBloom, a fictional company specialized in genetically modified plants, the project explores new forms of control exercised over life itself.\nThe installation transforms the exhibition space into a corporate showroom that visually seduces while revealing an economic dystopia: speculative plants such as \"Square Mandarins\" or \"Circular Strawberries\", offered at exclusive prices (\u20ac45,000+) accessible only to economic elites. The impeccable corporate branding, QR codes, and premium signage create an immersive experience that questions who decides what is \"natural\" when everything has a price.\nFor its exhibition, we created a debate space. The participatory element allows visitors to \"plant their opinions\" in a communal pot placed on a pink carpet, critically processing the implications of a future where access to nature is determined by purchasing power.\nThe work interrogates: what happens when the promise of \"cleaning\" nature through genetic engineering results in its definitive sterilization and privatization?<\/p>\n\n\n\n

La instalaci\u00f3n transforma el espacio expositivo en un showroom corporativo que seduce visualmente mientras revela una distop\u00eda econ\u00f3mica: plantas especulativas como \u00abMandarinas Cuadradas\u00bb o \u00abFresas circulares\u00bb, ofrecidas a precios exclusivos (\u20ac45.000+) accesibles solo para \u00e9lites econ\u00f3micas. El branding corporativo impecable, los c\u00f3digos QR y la se\u00f1al\u00e9tica premium crean una experiencia inmersiva que cuestiona qui\u00e9n decide qu\u00e9 es \u00abnatural\u00bb cuando todo tiene un precio.<\/p>\n\n\n\n

Para su exposici\u00f3n, creamos un espacio de debate. El elemento participativo permite a los visitantes \u00abplantar sus opiniones\u00bb en una maceta comunal ubicada sobre una alfombra rosa, procesando cr\u00edticamente las implicaciones de un futuro donde el acceso a la naturaleza est\u00e1 determinado por el poder adquisitivo.<\/p>\n\n\n\n

La obra interroga: \u00bfqu\u00e9 sucede cuando la promesa de \u00ablimpiar\u00bb la naturaleza mediante ingenier\u00eda gen\u00e9tica resulta en su esterilizaci\u00f3n y privatizaci\u00f3n definitivas?<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Discover the full range of plants<\/strong><\/p>\n\n\n\n

CATALAN VERSION<\/p>\n<\/div>\n\n\n\n

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GO<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>
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Exhibition at Ordino Jardins D'art 2023<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

EST\u00c8RIL Instalaci\u00f3n site-specific | 20243er Premio Ordino Jardins d’Art 2023 \u00abEST\u00c8RIL\u00bb presenta una visi\u00f3n especulativa del a\u00f1o 2050 donde la […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1465","page","type-page","status-publish","hentry"],"yoast_head":"\nEst\u00e8ril - 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